2018 – Content writer for The London Speech Workshop.
2018 – By Day consultancy. Marketing consultant.
2017-18 – CoLAB Consulting. Consulting on marketing for this start-up business, including developing materials, content reviews, strategy, planning and reporting.
2016-17 – Puxton Ltd. Marketing and branding manager. Responsible for all advertising copy, in both above and below the line media, including television and radio advertising; all marketing strategy; internal communications; direct mail; web content and blogs; social media and traditional media relations.
2017 – Plume Editorial team. Communications for Bath Spa’s 2017 MA in creative writing anthology launch at Waterstones in Piccadilly. Including creating a list of prospective agents and editors, informing them of the event, arranging copies of the anthology to be sent, and managing RSVP’s alongside the editorial team.
2016 – The Wine Shop. Speaker. Responsible for developing and hosting a summer of gin tasting events, from hen parties to community groups. Including a summary of the history of gin, production methods and brand ingredients, and perfect serve advice.
2016 – Gin Jar. Consultant marketer recruited to write a three-year brand plan with its focus on seeding the Gin Jar brand in the independent on-trade.
2015-16 Cheddar Ales Ltd. Sales and marketing manager responsible for below the line media, sales and marketing strategy, product development and packaging, events, press, and PR.
2014 – Serravinci Italian Importer. Consultant marketer recruited to write a market report and five-year brand plan for Visciolata del Cardinale cherry wine, with focus on seeding the brand in the HORECA market.
2012-14 Love Drinks Ltd. PR and communications manager responsible for all media relations over a portfolio of spirit, liqueur and beer brands. Including hosting training and tastings, public speaking and trade shows, developing content and strategy for all copy within the UK.
2012 – The Bitter Truth Ltd. Copywriter hired to write all the tasting notes for The Bitter Truth’s sales and marketing materials.
2010-12 Love Drinks Ltd. First ever employee as the account manager responsible for trade sales throughout the South of England, seeding new brands into the UK market.
2010 – Inspirits Ltd (dissolved). Intern employed to write the sales and marketing materials for the launch of Four Roses Bourbon in the UK.
2008 – Akvinta Vodka. Freelance brand trainer hired to deliver staff training on the Akvinta brand, and vodka in general, to high-end on-trade venues in London.