Einstök Craft Beer was the first beer range distributed by Love Drinks. A brand that combined great liquid with a well-honed marketing plan, it was launched at the very beginning of the international craft beer wave to hit the UK shores. As a result, the brand is now firmly established as a leader in the craft beer category and is sold nationwide. Highlights include getting the Pale Ale listed in GQ’s 100 Best Things in The World Right Now New Year’s feature (released just before Christmas 2013) and selling out at all the Christmas consumer shows we did that year as a result. Also, getting the brand featured on This Morning with Holly Willoughby and Phillip Schofield.