The El Dorado rum range includes seven different expressions, each highly decorated with international awards. A bar tender’s favourite, I worked with this brand on two separate occasions. At first, back in 2009 when I was an intern for InSpirits, I was asked by the brand ambassador at the time to help judge a rum swizzle cocktail competition. Then again, when they came on board the Love Drinks portfolio in 2012. This second time, I got to run the swizzle competitions as well as organise judges and locations for them. Other highlights include national television PR on Sunday Brunch, regular PR in the Sunday Times and running advertising campaigns across national print and trade news channels.